RAW Revolution

RAW Revolution

Doctor's Prescription for Healthy Living Article

If you're seeking to find out where many of the innovations and trends in the natural product industry have come from, you do not need to look much further than Jordan Rubin and the team at Garden of Life. This group is one of the leading hit makers in natural health and nutrition. And when we refer to their "hits," we mean ones with legs, solid credentials.

Jordan Rubin, CEO and founder of Garden of Life, arguably brought more hot formulas and fascinating visionary concepts to natural health in the first nine years of the millennium than almost anybody else. In 2001, he familiarized us with homeostatic soil organisms and made Primal Defense, the number-one probiotic formula. He pioneered the power of super-green foods with Perfect Food, another number one hit. He single handedly made seaweed part of our health when he introduced the hot dietary weight loss supplement FücoTHIN.

Topping off the decade, Garden of Life brought both the Vitamin Code and RAW Food-Created Nutrients to natural health in 2008, and since their introduction, they have begun to dominate how we think of our nutritional supplements-and their formulas get better and better.

Call this Garden of Life RAW.

Takes off Big

Why take processed vitamins? Why must nature stop at the vitamin aisle? That was the quest with the Vitamin Code and continues into its raw manifestation.

Interestingly, a lot of sales for raw formulas come from vegans who have asked for supplements of their own that would meet their overall high standards. Jordan enlisted the help of leading experts in the field to come up with a concept that could work for everyone, including, of course, the vegan diet. As Alicia Silverstone makes clear in The Kind Diet, Americans are moving toward more plant-based diets, which involve eating more live raw foods.

If you want to do this with your three meals, then why would you want to take some kind of chemically concocted irradiated nutrition product? Most consumers don't know that in inexpensive, substandard products, the herbs can be irradiated and acetone-stripped until many of their nutrients are removed. There are great formulas out there, of course, but altogether too many are overly processed, or they just use single chemical isolates made in a chemical laboratory.

Garden of Life's RAW super antioxidant, deep green vegetables, seeds, sprouts, and colorful fruits are never heated and are potentiated with probiotic cultures. All are grown organically. Because of the concept of HSOs (probiotic soil based organisms), or what we know as probiotics, individual nutrients were reverse engineered to be in their most potent state through the miracle of probiotic fermentation, the same process that nutrients go through in nature. When cultured, the raw super foods and nutrients are artisanally crafted to be rich in antioxidants like superoxide dismutase and other novel phytomolecules that friendly bacteria have helped to make body ready.

This raw concept took off with Vitamin Code multivitamins for women, men, prenatal, children, and 50-plus categories, then went into single nutrients such as vitamin C and vitamin D3, all potentiated with super deep green vegetables and antioxidant-rich complementary fruits and herbs.

Garden of Life's big hit in 2009 was the Vitamin Code RAW Grow Bone formula. This formula has very impressive clinical credentials, thanks to Harry Preuss, M.D., at Georgetown University Medical Center, who ran the clinical studies showing the formula truly helps to rebuild and maintain normal bone density. This is an algae-based calcium and trace mineral formula emphasizing, besides calcium and all the trace minerals within its sea vegetable complex, strontium and vitamin K, both with extremely impressive clinical trial outcomes for bone growth. You definitely want to put Grow Bone in your daily vitamin regimen in the fight against osteoporosis.

Plus, the company is so confident in Grow Bone that it offers a six-month trial; if it does not assist in bone growth for you, the company promises to double your money back (see Grow Bone Challenge). Of course, with clinical trials behind this formula, its ability to help is well supported, and they expect few, if any, returns. It definitely works, or they couldn't make this bold statement.

Food on the Go

Are you looking for a great meal replacement? Who isn't? RAW Meal goes beyond organic. This is the instant meal for when you want something healthy while you are on the go or simply want a low-calorie, sustaining liquid meal. Containing 26 super foods from raw organic seeds, sprouts and greens, RAW Meal provides 33 grams of protein, 14 grams of fiber and a healthy 4 grams of fat with only 250 calories per serving, making it an excellent choice for weight-conscious individuals.

RAW Meal also offers 20 Vitamin Code vitamins and minerals providing at least 100 percent of the daily value of 16 key nutrients. Equally as important is what's not included in RAW Meal. It is gluten-free, dairy-free and lactose-free. It has no soy allergens, no fillers, no isolates, no synthetic nutrients, no artificial sweeteners and no preservatives.

RAW Meal naturally satisfies hunger and increases energy, making it great for those looking to manage their diet and for a convenient alternative to the pre-packaged or fast-food meals that dominate our on-the-go lifestyles.

Boost Your Raw Protein Content

Featuring 14 raw and organic sprouts, RAW Protein is an excellent source of complete protein, providing 18 grams, or 35 percent of the daily value, plus all of the essential amino acids.

Use low fat RAW Protein to increase the protein content of meals: just add to food or beverages. It mixes instantly and has a neutral taste, making it an excellent foundation for a refreshing, high protein energy shake or smoothie. RAW Protein is suitable for almost anyone, including those on vegetarian or vegan diets, low carbohydrate diets or for those with gastrointestinal sensitivities to milk, whey, soy or other protein sources.

The RAW revolution continues. New concepts are sure to be embedded into the message. But in one way, nothing has changed. HSOs, probiotics, super foods, culturing, maintaining a live food diet, enjoying the benefits of plant-based nutrients-all of these may seem like ancient concepts. Yet, Garden of Life has simply brought back ideas from long ago. They make a lot of intuitive sense.

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